Q. Just what exactly are vehicle wraps?
A.
Vehicle wraps are color digital prints that are affixed to autos, vans, trucks or buses.
They are more vivid and eye-catching than traditional cut vinyl letters. Color digital printing
technology allows businesses to put virtually any image on vehicles including photos, logos, and
text. The image is first designed using computer software, then the image is printed on an
adhesive vinyl material and finally the prints are installed onto the vehicles. Usually car and
Many national companies have advertising on company cars and the trend is the latest in an effort
for businesses to find new and exciting ways to promote their products.
Getting a business noticed in today's crowded advertising marketplace is becoming more and more
difficult. So local businesses that want to stand out and take their advertising to the next
level should look into putting vehicle wraps on their cars, vans, and trucks. Businesses with
delivery or service vehicles are particularly well positioned to utilize vehicle wraps since
their vehicles are always being driven around town and in front of new potential customers.
Q. Why consider using vehicle wraps for advertising?
A.
Some folks might be wondering - why should I consider a vehicle wrap? For the most part,
the vast majority of vehicle graphics are purchased by businesses that are looking to get the
biggest bang for the buck advertising their company/product/service.
Cost-benefit
One of the many benefits that makes vehicle advertising so attractive is the actual cost
involved to produce a wrap. With partial wraps and complete wraps, we have something for
every business’ budget. Vehicle advertising is by far the most cost effective way of exterior
advertising.
Impressions
According to the Transportation Advertising Council, vehicle advertising generates between
30,000 – 70,000 daily vehicular impressions.
Paint protection
Vehicle wraps protect paintwork against sun damage, minor abrasions and small stone chips.
The vinyl can also be removed after the promotion, or vehicle turnover, leaving the original
paintwork in the same condition it was before it was covered.
Traditional outdoor/billboard advertising ranges from about $600 to $2400 a month. Compare
this to a company van "fully-wrapped" price of about $3500 -- with a high-quality wrap that
can last up to five years -- and it's easy to see how cost-effective vehicle wraps can be.
And a wrap typically generates about 8 million impressions in a year. Multiply this by five
years and no other advertising medium comes close to the low cost per viewing.
Q. Will you pay me to drive someone else’s advertising?
A. No. Our company charges businesses to wrap their company vehicles.
Q. Will a vehicle wrap damage my vehicle’s paint upon removal?
A. No. In all of our experiences, the only time a vehicle’s paint may be affected is in the case of a poor repaint job. Factory paint, in 99.0% of instances, is not affect by our wraps.
Q. Will you wrap a leased vehicle?
A. Yes, like any other vehicle, the wrap can easily be removed without any damage at the end of the lease.
Q. How long will a wrap last on my vehicle?
A. Our wraps will normally outlast the vehicle. You can expect your wrap to last 5 years or longer, providing you are careful about power washing and proper care.
Q. Do you offer any kind of warranty?
A. We offer a three year warranty on our wraps for material applied to painted surfaces and one year for material applied to window surfaces.
Q. How do I care for my wrap?
A. Hand washing is best. Avoid high pressure washes and be careful never to use an ice-scraper. Sweeping off windows with a soft broom and rear defroster will cause no damage to your window wrap.
Q. What’s the difference between a ½, ¾, and full wrap?
A. 1/2 Wrap includes the entire rear of the vehicle and 1/2 way up the vehicle, and includes a hood logo.
3/4 Wrap includes the entire rear of the vehicle and 3/4 way up the vehicle, and includes a hood logo.
Typically, a Full Wrap includes the entire surface of the vehicle with or without the roof, depending on the vehicle and the client’s wishes.
Q. What is the approximate time frame expected for installation once the design is approved?
A. From the time that the design is completed and approved by our client, a wrap can be printed and installed within 10 days.
Q. What kind of resolution is required for artwork files, and which type of files do you accept?
A. For vehicles, it is important to finish with a resolution of no less than
75dpi at full size. We can accept almost any file type but prefer Adobe Illustrator, Adobe
Photoshop or Adobe Acrobat.
Q. What if I don’t have any high resolution artwork?
A. High-resolution artwork is available and can be purchased through various sources. Providing you can purchase Royalty free artwork, you can then use it in all of your marketing material. We provide several links from our website to a few popular artwork sites.
Alternatively, we can assist you in designing a complete wrap from concept to completion which includes dealing with all of the high resolution artwork. Once completed, we will also provide you with a disk of your artwork for future use. The cost of the design can range in price, depending on the time and complexity.
Q. Can you wrap anything other than a vehicle?
A. Yes. We have wrapped buildings, windows, storefronts and machinery. Providing that the surface to wrap has enough adhesion for the vinyl, a wrap is possible.
